Event Planning
Event Promotion
Next Steps
Event Promotion

Event promotion is your opportunity to build a powerful network of engaged community members to support your efforts! This section of the toolkit will enable you to reach the people in your community who are ready to get involved and give them the tools they need to act.

  1. If you’re interested in using Tugg’s ticketing service which allows you to sell tickets for your event, accept donations, or manage free RSVPs for attendees, please fill out their Event Page Request Form, and someone from Tugg will contact you to set up your page. 

  2. Use this Customizable Template to create an e-vite or flyer for your event. Download the file and replace the text with your screening’s details.. You can then blast it out to your networks online and hand out printed copies to local businesses or partners.

  3. The Social Media Kit has sample tweets and facebook posts, emails for your RSVPs, and countdown images for you to post leading up to your event. Make it easy for your partners to also promote your event on their e-newsletters, websites, and social media platforms by sharing the kit with them!

  4. Using the Sample Press Release, create a press release to issue to your local news outlets and community calendars to spread the word to a broader audience. To increase chances of the story being picked up, offer the media interviews with speakers from your event, local experts or activists, and/or partner representatives. You can also send reporters the film’s Official Press Kit.
Recruit students to help you promote your event!
Empower your students to be leaders by asking them to run your social media campaign or lead publicity within your school. You can also tap existing student groups (the student council, a school cinema club, the school newspaper, etc.) to recruit partners in your community, manage admissions, and lead follow-up initiatives after your event.